More About Center

                            More About the Center

The Center for Corporate Anthropology was founded in 1979 utilizing applied anthropology to assist corporations
in better relating their existing and future products to respective and prospective markets. Following the initial
information gathering onslaught, a new environment emerged in which synthesis, blending of information services
and vectoring in the ethnographic model, provided even greater scope for business success. The anthropological
approach to trend prediction and product design allowed the creation of a multi-dimensional viewpoint; with which
the mapping of potential future paths of consumer habits, one could begin to better provide specifically targeted
designs. Corporate anthropology applied to consumers is like the field of psychographics, covering all aspects of the
total individual instead of a few bits of info like income or gender.

Simply stated, we guide companies into the future by:

On going learning about Americans with open-ended focus groups and surveys to maintain a large, up-to-date
database of personal information. This enables us to track the true depth of the population’s perception of its
surroundings; its reality set. How each person lives day-to-day reflects their individual world view. Is it safe to
shop at night? How do the area schools rate?   How much of my budget is taken for survival factors, food, shelter,
clothing, transportation; and how much is available for the extras? What are the differences between “wants” and
“needs”, and how does that affect my spending? These profiles are compiled into the Consumer Avatars.™
International Consumer Avatars™ are emerging.

Creating Consumer Avatars™ to populate a virtual modeling system. Take the technology of the online social
simulation avatar games, then imagine how easy it can be to predict consumer behavior in a virtual environment.
Nearly any factors can be introduced and run through time to determine probable outcomes.

Keeping tabs on ever-changing ideas, trends, movements and population concepts on a global scale to drive R&D for
current and future business niches, thus staying ahead of the game. If your company is involved in the international
marketplace, understanding these dynamic cultures is imperative for success.

Expanding with databases for European and Pacific rim markets.

Stratifying a hierarchy of technological discoveries and advancements in relation to their future potential. For
example, one company announces the breakthrough development of a new silicon chip that increases speed by a
factor of three over the present state-of-the-art chips. Our company can assess the potential applications of such an
advance and the consequent trickle-down effect on clients and consumers, as well as synthesizing forward-focused
strategies. Synthesis is defined here as integrating analyses of multiple disciplines and relating them to discerned
consumer patterns over time. These two methodologies remain ongoing regardless of client orientation.

For an in depth look at our process and how we work with you click here.

For a list of Key Factors of our success click here.

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