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| Can 11 Million People Predict the Future? |
So can 11 million people predict the future?
Yes, they can.
How does it work?
We have 11 million people digitized into an ongoing active simulation. Intelligent data when you need it.
Using anthropology, (we'll explain that in a sec) we build a huge set of facts about a person, a consumer. We
build a sort of cultural identity for that person. How we live, think, hope, dream, believe and react differs with us
all. Cultural anthropology is the science that studies how we live, play, relate and interact with our world.
A really lot of information is gathered. We digitize this info so that it can be compared to other people and also
animated into a simulation or model. It's as though we clone that person into a computer form. Info is formed as
groups of "tags" clustered around the central person. The closer the tag to the person, the more important the
info is to that person. For example: One person loves cats. The house is set up for cat toys. The budget includes
cat treats. Cats would be tagged very close to the person and also high up in importance.
The Meta tags are the most important bits of information they use to identify themselves. Gender, profession,
locale, beliefs, relationships, political affiliation can belong in this group. The next layer is the Macro tags, which
are the way the person lives. Interests and attitudes like frugal, spender, traveler, pet ownership, sports fan,
organic foods, fast foods are some words to describe the way a person lives. The last layer is the Micro tags,
which are the personal descriptors a person uses. Preferences for color, brands, frequency for changing cars,
clothing habits, type of stores frequented, use coupons or not, bargain hunt or not are some of the ways to define
this layer.
Each person gets digitized in a way that we can find them, compare them to others and simulate them as
though they were really living their lives. Normally, people collect demographics (age, gender, income,
geography...) and it is stored in an archive. It's like someone types in the information and the sheets of paper get
stored away in boxes. While the boxes are numbered and indexed, it is more difficult to compare similar people
and certainly not possible to animate them in a simulated world. However, in our system, we can create an
ongoing active simulation of the people created from the facts. Like watching a live video on a computer instead
of poking through boxes of paper.
At the Center for Corporate Anthropology, we have collected info for over 30 years. Each consumer has been
thoroughly interviewed and then digitized. The digitized form is called an individual agent, meaning it can be
manipulated and will behave differently under different conditions. It will respond as if it were the individual
person. We can run a simulation and then verify the results in the real world by asking the person in real life how
they would respond. For example: If a tire blows out on their car, do they get a retread, buy just one, buy 2 or
replace all four tires? Or if a person loses their job and gets one for lower income, what do they give up and what
do they deem necessary? One finding is that a person would rather eat less well and keep their high speed
Internet.
Real life simulated in a digital world. Okay, we have people digitized and then their stats placed in an active
digital simulation of that person. Then, a simulation of their living environment is created -
urban/country/suburbs, apartment/condo/trailer/duplex/house, car/suv/van/bike/motorcycle, how and where we
live is all simulated. Imagine being able to set up a situation, bring in either random or targeted people and then
let it run over time to see the outcome. Easy credit, what happens? Rising unemployment, what happens? Higher
gas prices, what happens? Economic downturn, what's the impact on your products? We can find out for you.
Take this idea of digital people, living in their digital world and populate it with 11 million of these digital people.
All based on real people. All connected to real world people. And it's verified that what the real people want to
do, the digital people "want" to do. How the digital people react, mimics how the real people react. We can model
part of the data warehouse or all of it. Your choice, what do you need to know about consumers? We can tell you.
Live queries, real people: +/- 3% margin of error. Ask the digital folks: +/-5% margin of error.
And, 11 million people can predict the future.
American consumers create 70% of the US economy.
American consumers create 18% of the world economy.
Economic survival depends on knowing what can be.
We can help.
Order your free Corporate Survival Kit.
Get more information about ways we can help you, including subscriptions and packages.
A VirtualConsumerLand™ Planet is under construction.
To learn how to query real-time consumers
or to learn how to ask the Virtual ConsumerLand™
click here:
or to contact us fill out the form. We are here to help.
"It's all about emotion/feeling"™
"It's all about the least amount of work"™
Home
Corporate Anthropology in the News
Yes, they can.
How does it work?
We have 11 million people digitized into an ongoing active simulation. Intelligent data when you need it.
Using anthropology, (we'll explain that in a sec) we build a huge set of facts about a person, a consumer. We
build a sort of cultural identity for that person. How we live, think, hope, dream, believe and react differs with us
all. Cultural anthropology is the science that studies how we live, play, relate and interact with our world.
A really lot of information is gathered. We digitize this info so that it can be compared to other people and also
animated into a simulation or model. It's as though we clone that person into a computer form. Info is formed as
groups of "tags" clustered around the central person. The closer the tag to the person, the more important the
info is to that person. For example: One person loves cats. The house is set up for cat toys. The budget includes
cat treats. Cats would be tagged very close to the person and also high up in importance.
The Meta tags are the most important bits of information they use to identify themselves. Gender, profession,
locale, beliefs, relationships, political affiliation can belong in this group. The next layer is the Macro tags, which
are the way the person lives. Interests and attitudes like frugal, spender, traveler, pet ownership, sports fan,
organic foods, fast foods are some words to describe the way a person lives. The last layer is the Micro tags,
which are the personal descriptors a person uses. Preferences for color, brands, frequency for changing cars,
clothing habits, type of stores frequented, use coupons or not, bargain hunt or not are some of the ways to define
this layer.
Each person gets digitized in a way that we can find them, compare them to others and simulate them as
though they were really living their lives. Normally, people collect demographics (age, gender, income,
geography...) and it is stored in an archive. It's like someone types in the information and the sheets of paper get
stored away in boxes. While the boxes are numbered and indexed, it is more difficult to compare similar people
and certainly not possible to animate them in a simulated world. However, in our system, we can create an
ongoing active simulation of the people created from the facts. Like watching a live video on a computer instead
of poking through boxes of paper.
At the Center for Corporate Anthropology, we have collected info for over 30 years. Each consumer has been
thoroughly interviewed and then digitized. The digitized form is called an individual agent, meaning it can be
manipulated and will behave differently under different conditions. It will respond as if it were the individual
person. We can run a simulation and then verify the results in the real world by asking the person in real life how
they would respond. For example: If a tire blows out on their car, do they get a retread, buy just one, buy 2 or
replace all four tires? Or if a person loses their job and gets one for lower income, what do they give up and what
do they deem necessary? One finding is that a person would rather eat less well and keep their high speed
Internet.
Real life simulated in a digital world. Okay, we have people digitized and then their stats placed in an active
digital simulation of that person. Then, a simulation of their living environment is created -
urban/country/suburbs, apartment/condo/trailer/duplex/house, car/suv/van/bike/motorcycle, how and where we
live is all simulated. Imagine being able to set up a situation, bring in either random or targeted people and then
let it run over time to see the outcome. Easy credit, what happens? Rising unemployment, what happens? Higher
gas prices, what happens? Economic downturn, what's the impact on your products? We can find out for you.
Take this idea of digital people, living in their digital world and populate it with 11 million of these digital people.
All based on real people. All connected to real world people. And it's verified that what the real people want to
do, the digital people "want" to do. How the digital people react, mimics how the real people react. We can model
part of the data warehouse or all of it. Your choice, what do you need to know about consumers? We can tell you.
Live queries, real people: +/- 3% margin of error. Ask the digital folks: +/-5% margin of error.
And, 11 million people can predict the future.
American consumers create 70% of the US economy.
American consumers create 18% of the world economy.
Economic survival depends on knowing what can be.
We can help.
Order your free Corporate Survival Kit.
Get more information about ways we can help you, including subscriptions and packages.
A VirtualConsumerLand™ Planet is under construction.
To learn how to query real-time consumers
or to learn how to ask the Virtual ConsumerLand™
click here:
or to contact us fill out the form. We are here to help.
"It's all about emotion/feeling"™
"It's all about the least amount of work"™
Home
Corporate Anthropology in the News
Over 11 million US consumers... Are digitized into a virtual world.
Virtual ConsumerLand.
Virtual ConsumerLand.
| Copyright 1979-2010 All Rights Reserved Anthrocenter |
How much consumer data do we have? Fill up CDs with data, stack them up at sea level and step
on top of the stack. You will be as high as the tallest mountain in North America. A stack of CDs
over 4 miles high. If you need information, we have it.
All the data is available for modeling the real consumers as avatars. Prediction accuracy is +/- 5%.
on top of the stack. You will be as high as the tallest mountain in North America. A stack of CDs
over 4 miles high. If you need information, we have it.
All the data is available for modeling the real consumers as avatars. Prediction accuracy is +/- 5%.
| For a PDF of what Anthrocenter can do for you, download our PDF here. |